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Argos raises £500,000 for Leukaemia Research in seven months

Howard Lake | 28 March 2008 | News

Argos logo

Argos employees and customers have raised £500,000 for Leukaemia Research in the first seven months of their year long charity of the year partnership.
Argos staff in the retailer’s 670-plus UK stores have taken part in a variety of fundraising events, ranging from ‘Strictly Come Dancing’ themed events to the charity’s Bananaman Chase 10k run in Milton Keynes.
Argos customers have themselves raised £30,000 in response to collections taking place during the retailer’s catalogue launch in January 2008.
The ‘Tick to Give’ option on Argos order forms, offering customers the opportunity to donate 20p to Leukaemia Research whilst ordering products, has raised £54,000. Bananaman superhero charms, available in stores from February 2008, have already raised over £10,000.
In the five remaining months of the partnership, Argos staff are planning more fundraising initiatives. Senior Argos managers and their teams are competing against one another in the ‘Directors’ Challenge’, to raise as much as possible, starting with £100 and ‘investing’ it in activities that can generate more money.
Kate White, Director of Fundraising for Leukaemia Research said: “Saving and Improving Lives Together, our campaign with Argos, helps 2,650 people diagnosed with leukaemia each year; we are committed to giving every one of them the best chance of survival. We’d like to say a huge thankyou to Argos employees and customers for helping Leukaemia Research hit half a million; it will make a real difference to people’s lives.”
www.lrf.org.uk

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