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Unicef Humanitarian Action for Children Report 2015

Unicef launches £2 billion appeal to reach children in crisis areas

Children’s charity Unicef has launched its largest ever fundraising appeal, seeking £2 billion to reach the 62 million children who are at risk in humanitarian crises around the world. This is £0.6 billion more than it sought in last year’s appeal. According to the...

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Girl hides her eyes behind her hands - photo: AnneMS on Shutterstock.com

A much better way to make money than fundraising

This is how my daughter plays hide and seek. She thinks if she can’t see me then I’m not there. That strategy sound familiar? Isn’t it exactly the same approach our sector takes to getting feedback from prospects or supporters? If everyone from multi-national corporations right...

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