Latest News

Royal British Legion suspends work with lottery ticket sales company

The Royal British Legion has suspended its contract with Magnum Direct Ltd, the fundraising agency that sells its poppy lottery tickets, following a Mail on Sunday investigation. At the weekend The Mail on Sunday claimed that an undercover reporter at the agency had exposed...

Latest Blogs

Decrease in email open rates - Sidekick by Hubspot

How to make the most of your fundraising email’s subject line

You might work hard at crafting your fundraising email messages, but without an effective email subject line, your messages might not even be opened. Here is what you need to know about email subject lines and making them convince people to open them. Email continues to be a...

Jonathan Pelluet is new director of fundraising at I CAN

Children’s communications charity I CAN has appointed Jonathan Pelluet as Director of Fundraising. With over a decade’s experience in fundraising, Pelluet previosly worked at food charity FareShare, where he developed its corporate partnerships programme, and then at...
GoGen Ltd

GoGen has paid the price, but the PR challenge remains for all fundraisers

This week Emily Dent blogged on PR Week explaining Why silence, not fundraising tactics, sunk GoGen. Did silence in terms of a PR response kill fundraising agency GoGen? No it didn’t! Why? First, they weren’t silent. Secondly, this wasn’t just a story about GoGen. It was a...


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