Why your supporters are wealthier than you expect. Course details.

‘Got. Got. Need.’ Confessions of a football sticker collector

Hello. My name’s Richard. I’m 42, and I collect football stickers. There, I said it.

Yes, I know that’s a little odd. Yes, I know I’m fair bit older than the majority of the target market. Yes, I know that I have nobody to swap with these days because not many of my friends also collect stickers. Yes, I know that it doesn’t make sense to buy a packet of stickers without knowing whether I need the contents. And yes, I also know that I don’t need them as such, in the strictest sense of the word.

So why do I do it? And what relevance does this have to this blog about the charity sector? Read on, and I’ll tell you.

So now you know why charity supporters are just a little bit like football sticker collectors. I hope this blog will help you complete your set.
 
Richard Sved is Director, 3rd Sector Mission Control, and a charity sector professional. This article is republished with permission.
 

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