Getting Started with TikTok: An Introduction to Fundraising & Supporter Engagement

The fundraising story of the Ice Bucket Challenge

Howard Lake

Howard Lake | 26 August 2014 | News

The Ice Bucket Challenge is the latest social media-led campaign to take a charity by surprise. In the past few weeks, the phenomenon has dominated social media channels as more and more people join in.
Here is our summary of the campaign so far, and some of the issues it raises for fundraisers.
 

 
Main photo: ice bucket challenge by Wanphen Chawarung on Shutterstock.com
 

Loading

Advertisement

Getting Started with TikTok: An Introduction to Fundraising & Supporter Engagement

Related posts

UK Fundraising
11 November 2005

Children in Need offer Tiny Terry desktop buddy
UK Fundraising
16 November 2007

Online rockstar auction raises £15,866 for Nordoff-Robbins
UK Fundraising
6 September 2010

Twitchange – changing the world one tweet at a time
UK Fundraising
28 November 2015

British Gas raises £10k for Shelter in Twitter hashtag campaign

Loading

Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

Mastodon