Legacy marketing

Before I became a consultant I did lots of legacy visits as an employee of a big charity and one I particularly remember.   It was just outside Padstow NO it

When I ran my very first Free Wills campaign in 2001, I tested a layout for an advertisement by sending a dummy to a newspaper to see how it would look on the

Worst stories? Too many to list but they include vomiting, telling a STAR CELEB I thought he just sucked human blood from humans; calling a member of the Royal

Once upon a time I mailed 50,000 dead people asking them to leave a legacy. The results were predictable. In every sense. Regards Duncan Www.legacygiving.co.uk

That's a brilliant story! I haven't contributed to this group yet, but have been reading all your contributions. I am just developing a legacy strategy for

Hi Fiona Great idea. Very briefly: My worst experience - in my first fundraising role in the 1980's I ran a legacy ad in a newsletter, which elicited only one

Hi Fiona, My best and worst experience as a legacy fundraiser was when I was the only person at a benefactors funeral Richard Hick Head of

Hi everyone When Claire emailed earlier today she mentioned that the committee has looked at how to make the forum as effective as possible for all our

Hello everyone A slightly belated Happy New Year to everyone from the legacy and in memoriam group committee! We had a great meeting to plan what will be going

Dear all As you may know, last year we launched a research programme into the In-Memoriam sector, called In-Memoriam Insight. Feedback on the work to date has

Great response by Stuart and I have real concerns about propensity modelling because with legator profiles changing through generations then the past cannot

Wow, great response Stuart! I think I need read that one through a few times to fully digest. Ashley Rowthorn Legacy Marketing Manager Alzheimer's Society,

Hi Ashley, I think firstly, if an organisation is already exposing all of its supporters to the legacy message in the way it wants to and is happy with the

Hi all, Following on from the conversation about developing a propensity model, can anyone share their experience of how they are best used within a legacy

Hi Allison, if you have never administered as estate before and do not have the resources either financially or in terms of man power, to administer the estate

Developing a Fundraising Strategy Day 1: 6 March, Day 2: 20 March 2012 ?289 IoF members, ?349 non-members, ?399 qualification rate Your fundraising strategy

One of the early pioneers and still the very best is David Dipple, ex-Talking Numbers and now working freelance therefore better value. He's on

This week will be my 25th in the voluntary sector so not QUITE as many as you Richard however in a perfect world you are quite right about trustees and senior

Dear Duncan, Thank you very much for comprehensive answer and tips. I will take each of your points on board. Again many thanks for your help Astrid From:

Dear Duncan, Thank you very much for comprehensive answer and tips. I will take each of your points on board. Again many thanks for your help Astrid From: