Conor's Fundraising Blog

Adverblog is a great resource and posted these three must reads which I thought I would share here, enjoy: we often work in uncharted territory and therefore spend much time thinking about the big question “What’s Next?”. Where and how do we spend our future creative efforts? For the benefit of brands, clients and agencies […]

This is fantastic London got a chance to jump with Derrick Rose for a pair of his signature adidas shoes. (PS Derrick Rose is a basketball player who currently plays for the Chicago Bulls) Filed under: Brand, Consumers, Content Marketing, Digital Marketing, Social Media Tagged: Adidas, Derrick Rose, Experiential, Sponsorship

I’m starting to think that Instagram Video is way too long – at a whopping 15 seconds its incredible to think that its possibly too long. I am sure there is rationale behind the longer format but I think we are much more used to consuming short content – photos are most engaged with on […]

For Vespa fans everywhere. Great visualisation of the product through time. For anyone who loves the brand they will love this piece of content.   Filed under: Brand, Consumers, Content Marketing Tagged: Vespa

To announce their summer clearance sale Honda in the USA took to twitter to ask people about their gripes with their new cars using the hashtag #wantnewcar. Then on July 15th they responded to the customers with Vine videos, they even got celebrities like Rebecca Black involved (check out her vine here) Results were good […]

Did you ever think that connection would be made! In my house Barbie is adored (along with Peppa, Rapunzel, Aladdin & Jasmin, big doggy and teddy!). And its not just my two and a half year daughter that loves Barbie, her mum is pretty into it too, my nieces and nephews are keen on it […]

A conversation in the office this morning prompted me to post this. I didn’t want to like this ad when I read about it, but then when I saw it I realised it was a powerful insight driven piece. The conversation in my office today was pretty much exactly the same as what is represented […]

A video tutorial from John Haydon on the new Facebook Insights that you will see shortly, thought it would be handy to share. Thanks John for the content Filed under: Digital Marketing, Reports, Social Media Tagged: Facebook, Insights, Social

You have probably seen a lot of these already, but this is a great summary of Cannes 2013 – enjoy   Filed under: Advertising, Awards, Consumers, Digital Marketing, Social Media Tagged: awards, Cannes 2013, digital campaigns, risk the idea

This is a really good presentation that has some really handy hints and tips on how to win in Digital. Who is succeeding in 2013 with digital marketing and why? from James Spittal   Filed under: Brand, Consumers, Digital Marketing Tagged: Digital, ppc, search, Tips

Man Utd have launched a campaign that is quite simply, in its simplicity, genius. They totally understand their fans – they live and breath the club – it is a central part of their lives. So instead of just whipping up the turf and relaying it, they are giving their fans a chance to win […]

Screaming goats, random cats. They are some of the most popular pieces of content online and to many seem like a waste of time and space. In a recent post on Fast Company  Google’s Abigail Posner explains why they aren’t just mindless distractions, instead they reflect a real human need to elevate the everyday, make […]

A short presentation about Content Marketing – enjoy   If you would like to know more, let me know Filed under: Brand, Consumers, Digital Marketing, Social Media Tagged: content marketing, hubspot, inbound marketing, lead generation

Facebook announced on Wednesday that it was going to introduce clickable hashtags for users. You will often see hashtags in peoples posts on Facebook, where they are posting the same thing to Facebook and Twitter, outside of that its become part of the vernacular, yes people actually use the word “hashtag” in their speech! So […]

I really like the new Heineken Dropped campaign. But they didnt really think about the hashtag properly! With 4 days left for entries I did a search on twitter (using the hashtag #dropped) and instead of seeing loads of entries, I saw lots of people talking about getting dumped/dropped. Lesson: check what the hashtag means […]

I was asked to contribute a piece to the recent edition of the Irish Marketing Journal about the Future of Social Media, here is what I had to say: What’s the future of Social Media? Really who cares? Our heads will just spin if we keep worrying about the future of social media – because […]

Fantastic Deck by Nicolas Moerman, Engagement, I’m just not buying it. Bring business back into social, on why we have to stop focusing on engagement and instead look to bring (back) craftmanship onto Facebook. Social media is interesting to reach the 90% lurkers with great brand messaging. Use the other 10% to change your business. Filed […]

I got a great free breakfast this morning on Grafton Street thanks to Denny. All I had to do (after I realised they were actually there doing the free breakfast) was fill out a questionnaire while eating my breakfast. I was asked by the friendly staff to find the Facebook page on my phone (some […]

Having worked in the not-for-profit sector for over 10 years I know that the phrase can conjour up visions of Lemonade Stands, Car boot sales and bag packs. But I know that not-for-profits are some of the most efficiently run organisations and are rigorous about sticking to their missions. In the light of the RTE […]

http://vimeo.com/theglossary/thisiswater I hadn’t come across David Foster Wallaces commencement speech (from 2005) – which later was turned into an essay called This Is Water. An excerpt of the speech has been taken and turned into this great 9 minute short, that is truly compelling and is worth watching. If it does nothing it will make […]