Blogs

The concepts are fundamental, particularly when it comes to fundraising. But they are subtly different and the power to influence them comes from quite different sources.

Pokes and Tags and Tweets – do they annoy you or catch your attention?

A recent (free) Wealth Bulletin newsletter referred to an extract from Felix Dennis’ new book – “88 The Narrow Road: A Brief Guide to the Getting of Money”.

You can now monitor the progress of GuideStar programmes around the world through the GuideStar Google map. Background information is provided for each country.

So a DM agency has identified that adding a legacy info tick box to direct mail appeals reduces the cash response rate (3rd Sector magazine 16th March). Big deal!

Of course anything you do to water down an appeal will reduce the response rate. The best results are always achieved by making a clear and direct ask for one thing at a time, not by presenting the donor with a range of options. But then we knew that didn’t we?

Thankyou Karen Blakeman for the latest edition of Tales from the Terminal Room, (February 2010) www.rba.co.uk/tfttr.

BBC Radio 4 broadcast an item on the Human Library the other day. Apparently, The Human Library is designed to promote dialogue, reduce prejudices and encourage understanding.

The Sunday Telegraph has just reported that Natalie Massenet is soon to receive a windfall of at least £50 million following Richemont’s £350 million takeover of the remaining 70% of Net A-Porter (onl

A recent Third Sector news article got the wrong end of the stick when reporting the IOF's election manifesto.

Just a short note to let everyone know that I have just launched a new website for students of fundraising.