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vickyreeves's blog

Managing your brand in a digital world

I went to a very enjoyable breakfast seminar by CharityComms about managing risk and reputation.

Audience Segmentation: how personalised can your fundraising get?

Are you segmenting your audience types thoroughly in order to communicate with them in a truly personalised way?

Big data – the future…

Binary - photo: mikecogh on Flickr.com

What is Big Data?

Tribute fundraising - examples from the USA

Tribute bricks at The VFW National Home for Children

In my learning from the Blackbaud conference this week in Washington DC, I’ve been to a couple of interesting sessions on tribute fundraising.

BBCon Day 1 highlight: an awesome example of data integration and personalisation from Boston Children's Hospital

I heard an interesting case study at the bbcon (Blackbaud Conference for Nonprofits) in Washington DC, from Boston Children’s Hospital (and their local US agency Charity Dynamics).

Your UK Fundraising

UK Fundraising - improving the effectiveness of charity and non-profit fundraisers

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