So blogs are in and I'm in a blog. Hurray! No better place to do one than on UK Fundraising. I guess it's too early to tell whether blogs are a worthwhile activity for a charity or just another time-consuming editorial feature. Recently, I have seen some excellent examples of blogs working well for charities, but I recognise they won't suit every cause or activity, and need to be well thought out and handled.
The test of this blog is probably usefulness rather than entertainment? Hopefully, I can use it to share tips, resources and ideas with a readership of people who will also show me a thing or two, helping me with my own demons!
It's simply too early to tell!
Comments
I have been running a blog on our charity website for some time now, and while it does not get a lot of comments or feedback, it is extremely important as part of our overall internet fundraising strategy. It is particularly relevant for SEO. It also gets picked up by press etc.
http://www.worldlandtrust.org/news/blog.htm
However, a word of warning, I think they only work as part of a coordinated website strategy. The WLT's fundraising is almost entirely web driven, unlike most charities who still see the web as an add-on.
Sarah,You mentioned you had seen examples of where blogs were being used. Is it possible you could share any of these with me.
Many Thanks,
Juwon
Juwon,
Glad to. What I think I will do is post a new thread so that if others add their own findings, we will have a kind of resource list developing.
Sarah