Third new media conference from Institute of Fundraising
Published on 22 September 2006, by howardlake
In a week's time the Institute of Fundraising will hold its third annual one-day conference on New Media Fundraiser. This event is sub-titled Enabling charities to appeal to new audiences and increase income.
It's interesting that new media is still held up as channel through which to recruit new donors. Of course, that is the case, but the real significance of new media is in how charities can improve the effectiveness of communications with existing donors, including all those new donors available online.
This isn't really the third annual new media fundraising conference from the Institute. That would mean the first one was held in 2004, three years ago, but in fact it was held in September 2005.
Still, the line-up of speakers for this event is good, as is the range of topics, with Ted Hart, President of the ePhilanthropy Foundation reviewing current trends in the US; Julie Howell, Digital Policy Development Manager at RNIB covering the new British Standards Institute's guidance on commissioning accessible websites; Sue Fidler of CTT advising on email campaigning, and case studies from RNID and Index on Censorship, the latter on using podcasting to communicate with donors.
Other speakers include Hewitt & Johnston from Canada, Quaker Social Action, Guardian Newspapers Ltd, and Barnardo's. Dr Adrian Sargeant, Professor of Non-profit Marketing at Bristol Business School, will be chairing the day.
The event costs £165 for Institute of Members and £215 for non-member charity staff, and £265 for staff from commercial companies.
I should declare any interest: although UK Fundraising aren't presenting (I presented at the first event) it is the online media partner for this and other Institute of Fundraising one-day conferences.