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Flipping the funnel - the future of fundraising?
Submitted by bryanmiller on 23 February, 2008 - 08:17.
Recently I've been using an analogy originally promoted by online marketing pioneer Seth Godin to help illustrate how individual donor fundraisers, steeped in traditional direct marketing, need to evolve their thinking to capitalise on the new opportunities being offered by Web 2.0.
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