Subbuteo to help tackle meningitis

The Meningitis Trust has teamed up with toy company, Hasbro and The Big Badge Company, to produce an exclusive range of highly collectable Subbuteo 'Clip-Ons' to sell at till points in Focus DIY stores across the UK to raise money for the charity.

The Subbuteo 'Clip-Ons' will be in Focus stores in mid-May, with a suggested donation of £1 each. The fashionable accessory is ideal for football fans of all ages and can be attached to anything from mobile phones, keys and clothing to sports bags, luggage and pencil cases.

There are six designs to collect, featuring kits from the most popular Premiership teams.
The charity is also looking to score with other corporate partners that could play a part in displaying the ‘Clip Ons’ in prominent locations, such as by till points, in reception areas and on customer information desks.

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This is yet another example of Hasbro engaging in a cause-related marketing programme and, with a extensive range of brands to match with causes, I'm sure this won't be the last!

www.meningitis-trust.org

www.Hasbro.co.uk

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