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WWF P-P-Pick Up A Penguin On-Pack
Submitted by johnthompson on 7 March, 2008 - 07:50.
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The World Wildlife Foundation (WWF) has entered into an on-pack promotion with Penguin chocolate biscuit bars. Customers sending a Penguin wrapper to “The Penguins’ Quest” with a cheque for £5.99 will receive a “feel-goody-bag” consisting of a lovely cuddly toy penguin and colourful charts describing the Charity’s Antarctic and Southern Ocean Programme. Funds raised from this innovative initiative will help fund WWF’s work on climate change and protecting the Southern Ocean from over-fishing.
I’m off to P-P-Pick up mine today before they're all gone...
http://www.thepenguinsquest.co.uk/
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Thanks Howard! That's far
Thanks Howard!
That's far more than I expected it to be. Still 46% didn't use them so I'm a bit puzzled why you would limit yourself to this payment method only - okay since then I found out that you can also use a postal order.
Myself, I've never really used cheques (nor did I know of postal order), they went out of fashion in Germany about 10 years ago - I was working at a bank at that time. So, I was surprised how widespread its usage was still over here when I arrived almost 5 years ago.
Anyway, it's not me to question the WWF.
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Business Management student at Anglia Ruskin University
Dissertation on Building Trust over the Internet for fund-raising charities (see the forum post)
Postal Orders
Yes, I remember being surprised at how extensive the use of Postal Orders still was as a method of payment and in particular a method of donating to charity. In 2004 £21 million was donated to charities in this way.
Which was why it was very encouraging when the Post Office added a Gift Aid declaration to the reverse of Postal Orders in November 1994.
It just goes to show fundraisers need to keep abreast of all the different ways in which donors give or are likely to give.
Payments association APACS
Payments association APACS reported on 30 August 2007 in The Way We Pay 2007: UK Cheques that "The number of cheques written by individuals has halved from 2.0 billion to 1.0 billion in the last ten years".
So, cheques are on the way out in due course, with major retailers like Tesco and Marks and Spencer no longer accepting them as of last month.
But with 54 per cent of adults making payments using cheques in 2007 according to APACS, it's still a mainstream method of payment so is surely sound for the duration of the WWF campaign.
Cheque only?
I'm just wondering how many people still use cheques these days (seriously, does anybody know?). Is there any other way to get one of these packs, it also sounds pretty inefficient to do it this way.
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Business Management student at Anglia Ruskin University
Dissertation on Building Trust over the Internet for fund-raising charities (see the forum post)