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Why give to charity when you can drink PG tips instead?
Submitted by ianmacquillin on 14 March, 2008 - 21:39.
Unlike Sainsbury’s borrowing of charities’ fundraising messages, which implied that you could do you bit by buying their free range eggs (see my earlier post – Why give to charity when you can shop at Sainsbury’s instead?), PG Tips’ latest advert goes a lot further by stating explicitly that you can “do your bit” simply by drinking their tea.
PG’s public faces of Al (Johnny Vegas) and Monkey are drinking tea in their kitchen discussing how PG has joined the Rainforest Alliance certification programme. Monkey explains how it will “help the people who pick the tea earn a decent living, have good conditions, and medical care.” (See www.pgtips.co.uk/sustainability/ for more details on how Rainforest Alliance will certify plantations by 2010 from where PG Tips buy their tea, and www.rainforest-alliance.org/programs/agriculture/certified-crops/tea.htm... for details on Rainforest Alliance's certification programme.)
Al, however, is perplexed about how the public fit into to this.
Al: How do we do out bit?
Monkey: Keep drinking the delicious brew
Al: That’s it?
Monkey: Yes
Al (sips tea): I’ve just done a little bit
Al (takes another sip): And another.
Al (third sip): Easy, too easy.
Yes, isn’t it just?
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Payroll Giving Tips
I see what you mean. At least they’re not using real chimps anymore I suppose.
Have you seen Waitrose’s new ads for its Free Range Eggs?…they’ve taken out full pages in broadsheets and glossy mags but only use about 1000th of the space that they fill with a picture of a little brown egg. The rest of ad is blank. What a waste of paper – indeed, they could have donated that space for charity campaigns.
Back to tea. Perhaps PG Tips could do something a bit more substantial for the sector as a whole and sponsor an up-to-date Guide To Payroll Giving… I know, it could be called “PG Tips: How To Devise a PG Strategy Whilst Making a Cup of Tea."
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