New charity focuses on Web 2.0 from the beginning

I'm following new UK-based charity Child's i Foundation with interest. They are intentionally using Web 2.0 tools to build up an international network of supporters, and are holding back from fundraising appeals at this point. The current site is a free Wordpress blog, but they'll be launching their own site in the New Year.

They've made some impressive contacts already, including being the beneficiaries of a 'Digital Dinner' at The Spectator magazine, hosted by Matthew D'Ancona. They've already got 400 members on their Facebook group.

They know there is plenty more they can and should be doing, but they've made a good start.

I'm always excited to see charities trying to get the most out of new media, and especially social media, so I reckon this is one to watch.

www.childsifoundation.org