Skip to Main Content






Home › Blogs › johnthompson's blog ›

Kellogg's enters Adopt a Monkey Business with Born Free

Published on 12 January 2009, by johnthompson
in

Cereal-munchers collecting three separate promotional codes printed on 22 million packs of Kellogg's products can now adopt a monkey in partnership with Born Free.

http://www.kelloggs.co.uk/whatson/adoptamonkey/

As the previous trend for on-pack relationships between health charities and food manufacturers dwindles (due to new EU health claims regulations and the general cynicism of fat-salt-sugar savvy consumers), I predict more of these kind of non-health-linked food promotions will thrive over the next few years - despite the credit-crunchies.

www.changingbusiness.com
Change today for a better tomorrow

Classified adverts

GLOW STICKS light up your fundraising

CharityGreetings.com - support charity by sending a greeting card, including valentines cards

GLOW STICKS put the fun into fundraising

Digital fundraising training from UK Fundraising's Howard Lake

Your UK Fundraising

UK Fundraising - improving the effectiveness of charity and non-profit fundraisers

ukfundraising logo