Mum's the word for cause related marketing

Research from integrated marketing agency, Joshua G2, suggests that “word-of-web” and cause-related marketing should be given serious consideration as strategic brand building tools capable of enabling much appreciated “private” conversations with mums.

The research also showed a significant proportion of mums professing indifference towards mainstream "conventional" media and turning inwards to a "safe circle" of peer-to-peer advisers.

Source:

http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=63958&d=259&h=263&f=3

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