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Paws related marketing II

Published on 23 January 2009, by johnthompson
in

Having raised an incredible £489,000 in 2008 to fund animal rescue centres and charities across the UK, this year's Pedigree Adoption Drive (PAD)has set a target of £600,000.

During January and February, 2p will donated to the fund generated by any purchase from the Pedigree product range. As well as other fundraising initiatives, such as selling doggie coats and promotional T-Shirts, the PAD will also focus on raising awareness of the extent of dog abandonment in the UK, expected to
worsen as the recession deepens.

http://www.pedigreeadoptiondrive.com/adopt/index.aspx?subject=3-1&

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