A new generation of TV ads ...

The new TV ads for Remember a Charity have been launched and they made my mum smile and chuckle and ponder - must be on the right track then...

We know that humour and death sit well if you are a comedian but if you are into legacy fundraising its a bit of a leap. After much debate, research, creative energy, feedback and frankly hard work the ads (created by Touch DDB) hit our screens and we waited to see the reaction. Firstly, would the sector like them, understand them and get behind them? Would our family and close friends like them and understand what we have been going on about for a year? Finally, would our audience smile, think a bit, spark a little long term contemplation that this is something they could do and that friends and family come first so its ok? That they might be able to make this happen? That the humour was right and they started to think about their last wishes and make them something to remember? That one day they will leave a gift to their favourite charities? Time will tell for sure but at least my mum laughed. Its a slow thing this legacy lark...