US retailer lets donors choose in Facebook charity campaign

From May 10th to 25th, US Facebook users can go to the Target Facebook Page and vote (once daily) for which of the ten charities listed they would like to receive a share of a $3 million donation from the retailer.

It’s classic viral marketing stuff – authentic, very simple and highly ’share-able’. And, of course, the power of it being on a social network like Facebook is that each time someone votes they can also publish that vote on their Facebook feed so all their friends see it – and so the reach of the campaign grows and grows, without the need for lots of forwarding of intrusive emails to your friends.

Click here to read more about the campaign on Giving in a Digital World...