Great new in-video interactive functionality now available for YouTube Non-profit Partners

Back in March I wrote about the launch of YouTube’s ‘Call to Action’ feature enabling UK and US organisations in its Non-profit Partners Programme to place overlay ads linking direct to their own websites from their YouTube videos for free – basically turning YouTube videos into simple interactive video ads. While this feature was good, it was also somewhat restricted – as the Call to Action link could only be placed in a banner at the bottom of the video, and if the video was embedded outside YouTube then the feature didn’t work at all.

The great news is that YouTube has just announced a much improved form of in-video interactivity and it will now work when your YouTube videos are embedded in any site – your own website, a supporter’s blog or Facebook profile, wherever…

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