Interview with Larry Johnston of McConkey-Johnston International

Howard Lake | 17 September 2009 | Blogs

Tagged with:
Recruitment / people

Here in Colchester, Essex, you don’t often get to meet too many internationally renowned fundraising consultants, authors and speakers. So I jumped at the chance yesterday to meet up with Larry Johnston, President of fundraising consultancy McConkey-Johnston International, on his visit to the UK to meet his UK colleague Redina Kolaneci.

Larry has nearly 40 years experience in the fundraising industry, although we agreed no-one would have recognised such a description back in 1970.

In a video interview in a windy Colchester, Larry explained what the company does and why understanding data and donor motivation remains essential.

Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.