But it prompted a wider concern and challenge. Simplifying our message to a wider market is all our responsibility. And simplifying that message to each individual is something everyone of us must do. Do we all make things too complicated? Do we write in a complicated way? Do we dwell on the wrong things and confuse the message? Do we get lost in jargon at the expense of plain english? Do we sacrifice an honest emotional story for a checklist of obscure tax issues?
Simplifying helps us engage. And it helps us reach more people at the very time we need to. Think about it....but not for too long.