JustCoz.org lets you donate a tweet a day
Howard Lake | 21 June 2010 | Blogs
Justcoz.org offers a new way to use Twitter to help promote charitable causes. Founder Jeff Pulver describes it as “an easy-to-use platform which empowers Causes with the ability to send out messages on twitter thru their supporters twitter accounts”.
It lets individuals sign up to allow their favourite charitable cause(s) to send out one message a day via their Twitter account. In this way, the charity gets its chosen message or messages to be distributed by supporters who have opted in to help them reach their network of family, friends and colleagues.
Pulver sees Justcoz.org as an “online relay system”, and says that he built it based on his early experiences as a radio ham. “I was always proud”, he said, “of how the ham radio community provided a platform for emergency communications and was the one group who could be counted on to get a message out when all other forms of communication failed”.
Justcoz.org isn’t specifically a fundraising tool, but charities and causes that use it can of course include fundraising messages in the tweets that they send out via it.
The site has only just launched so has just 328 subscribers, but already a number of charities and nonprofits are testing it out. Currently BullyingUK is top of the causes with 76 followers, with the US Doctors Without Borders in second place on 59. Even at this stage those numbers could be useful if some of them have large followings themselves.
I signed up to support BullyingUK using the system yesterday and found it straightforward and painless.
The system is straightforward and could clearly generate a measurable impact within 24 hours of signing up. But does it have a future? Will these donated tweets become too common and not stand out from other tweets? For the moment it is worth testing to find out what results it generates for your organisation.
http://justcoz.org
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.