What kind of content should a charity include in their website? If you are looking to re-vamp your charity’s website or even start from scratch you might want to have a look at Internet for Nonprofits Management, a new book published by Wiley containing some excellent insights and strategies for online fundraising and marketing.
Here is a brief list of good content ideas that online visitors who might know nothing about your work would want to see on a charity's website.
• Home page
• Mission and vision statements
• Services and programmes
• Goals
• What's new
• Past accomplishments
• Brief history
• Issues or causes your charity addresses
• Message from the CEO
• Press releases
• Past and future events
• Urgent action alerts
• Testimonials from beneficiaries and donors too
• Photo album
• Endorsements or awards
• Donor hall of fame (Ok, maybe this is too American but can work for some UK charities too...)
• Privacy and security policy
• Annual report / review
• Project outlines/ other key documents to download
• How your charity can help
• Frequently asked questions
• Links
• Staff list and bios
• Board list and bios
• Contact information
• How to donate
How does your website measures up to the good website content list?
Redina Kolaneci
Senior Fundraising & Stewardship Consultant
www.mcconkey-johnston.co.uk
