New Facebook fan pages - better control of our brands?

Facebook has changed the design of fan pages today, which also adds few useful functions. For example you can now post on the pages you administrate as a personal account (the avatar next to your update with be yours, not the one of the page). This is a nice move towards transparency of conversations, so I personally really like it. Mashable is posting a really nice update on how to use new pages. Here is how the migration to new pages looks like, step by step;)  

How do you like the new Facebook fan pages?