The new design of Facebook pages takes effect on 30 March 2012. That means your organisation's Facebook page will look quite different from that date. If you don't make any changes to before then, it might look both a little dull and it might not be working as hard as it should for your organisation. You might be missing out on some new opportunities to make the most of your investment of time in your organisation's presence on Facebook.
Fortunately there is plenty of advice on what to do, and you still have over two weeks to take some of the more important actions. Most of them take very little time to implement, but it is worth spending time planning what you will do, how, and when.
1. Facebook's advice
You might as well start off with what Facebook's guidance suggests. As well as its advice and examples on Introducing new Facebook pages, it also summarises the new opportunities in video:
2. Charity sector advice
There is also some valuable advice specifically for the charity sector and from sector experts.
Some organisations have spotted that the Timeline can be extended into the past, far beyond when Facebook itself was created. For example Leeds Alumni's Timeline starts on 24 April 1904 when the University of Leeds received its Royal Charter.
The Bible Society goes back a century before that to 19 March 1804, the day it was founded. They've included an image of a newspaper story reporting on this event.
Which should suggest to charities with extensive archives full of remarkable images and documents that they might use the Facebook Timeline on their page to show some of it off, and to give it another lease of life.
3. Don't forget your supporters' personal Facebook pages
Individuals have had the option to create this kind of Timeline-based look for their personal pages on Facebook for a few months, and many charities have spotted that it offers supporters a good opportunity to publicise their support via a striking page cover image.