Saying thank you is a fundamental part of fundraising, as you know, not least because it helps to demonstrate your impact.
That was brought home to me at the end of last week with a very kind message from children's charity bibic. Their Fundraising & Communications Manager took the time to send us a wonderful message which showed just how useful our site can be to a charity like theirs. While UK Fundraising does of course serve large and small charities, you can probably imagine that we feel particular delight when we find we've helped a smaller charity.
So, here is the message from Jess Winchester, Fundraising & Communications Manager at news of Pell & Bales 21 campaigns for charity and applied, never thinking we’d get anywhere. But we were successful and an amazingly fantastic campaign has been put together for us to convert our one-off cash donors to regular givers!
"This is the best gift that our charity could receive for our 40th Birthday year and we never would have known the opportunity was there without UK Fundraising Weekly. It is such a valuable resource to the fundraising community and I always find something of interest that I can share with my team and our Trustees.
"Anyway, just wanted to say a huge thank you!!!"
Impact can be hard for us to measure, but learning that this is the kind of achievement we can help steer charities towards is truly valuable.
Even better, it is not us that are blowing our own trumpets (apart of course from this blog post) but one of our subscribers. I think impact is often communicated more effectively by the person or organisation who has received the benefit.
I don't pretend to have much expertise in demonstrating impact, but I do know the digital tools can make it much easier to gather and disseminate responses like the one we received. Ways in which we do this, and you could too, include: