Online Fundraising – Techniques in Making Your Online Prescence Stand Out
Online Fundraising – Do It Smarter And Better
For the homepage of your fundraising website, it should be interesting, compelling and without fluff. It should note clearly what your charity actually does. Are you an animal shelter, are you researching medical advancement. Be clear who you are and what you do.
For those who see your website for the first time, it should tell them in an instant what your charity actually does. Give stories, pictures and let others see how you are helping. And make sure this is all above the fold.
You can also take this opportunity to ask for donations through the charity website. Make sure there is a clear call to action… a “donate” button in big and bold letters. Always be perfectly clear with your intentions.