Hi,
We are considering testing online ads as a fundraising tool, but we have a small budget and are risk adverse. We're an animal rights/welfare organisation with a good website.
Does anyone have any advice/experience on whether banner ads are worth testing, what first steps we should take, how much we should budget for? What is worth testing i.e. banners/links/etc? And can anyone recommend a cost effective way of testing, such as cost per click?
Any other advice/recommendations welcome.
Thank you.
Reuben
