DRTV

I was at a conference recently where a consultant (who shall remain nameless!) asserted that there was loads of money being raised through the current rash of Charity Adverts on TV, but that it was all being creamed off by the Big Guys because only they could afford the ads.

When I asked her (that narrows the field by 50%) she admitted that this was only an inference, and that she had not seen any returns on DRTV campaigns.

Neither have I!

Does anybody know of any reports on recent campaigns, or is there any brave person here present who will share their own experiences of this relatively new fundraising technique?

Cheers

Gerry