Please can anyone give me advice?
I am working for a charity that has been established for 30 years and has never had a fundraiser until now. Their main source of income has been generated from the sale of educational products to a specific market segment, bringing in just under 800 k approx.
I am raising money from trusts and corporates and had very little success. Although i see the charity being very successful as they have been able to sustain their charitable activity i am worried that this does not help ‘the ask’ for donations. Our financial reports are very positive in terms of profit from the sale of products and good salaries but this may not be good in the eyes of a potential donors. How can i justify ‘the ask’ for a donation when compare to other charities we are do not survive on only dontaions? Can anyone give me an opinion on this situation?
