The Wheel to launch daily deal fundraising tool for Irish charities
Irish charity umbrella group, the Wheel, is to launch a new online fundraising initiative called Deal Effect.
Deal Effect, which brings together 34 mostly smaller charities, aims to cash in on the popularity of daily deal websites where consumers get a bargain, companies get the business and the participating charities get 11% of the value of transactions. It is due to launch in June.
“Deal Effect is the modern version of the Christmas card, enabling relatively small but repeat revenues, as well as a way of giving something back to donors without always asking them for money,” Wheel CEO Deirdre Garvey told the Sunday Times.
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Ms Garvey says this fundraising initiative is the type of innovation needed when fundraising is under pressure in the current economic climate in Ireland.
The Wheel is a support, resource and representative body for the Irish voluntary sector.
www.thewheel.ie