Macmillan launches pilot corporate online raffle

Macmillan Cancer Relief has used the services of Charity Technology Trust to promote its first online raffle.

The cancer charity promoted the raffle to the employees of one of its large corporate supporters. In just 11 days, 400 UK based employees gave £3,000.

Shell International pioneered CTT's Corporate Raffles platform for Barnardo's at Christmas 2001. The Corporate Raffle works within a firm, (via the intranet and e-mail) giving employees a quick and simple method of making donations direct from their desks.

The Community Relations Managers within the company that supported Macmillan Cancer Relief said "We held paper- based raffles in the past, in support of our charity of the year, but this new alternative of an e-mail based, online raffle is really immediate and exciting and saves us huge amounts of time. The detail of the reporting and level of analysis make this a great choice for charity fundraising efforts."

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