The British Heart Foundation is for the first time encouraging wider participation in its fundraising and awareness week by encouraging people to wear red.
Heart Week takes runs from 7-15 June 2003, and the charity is encouraging people to wear red throughout the week or at least on Friday 13 June. Of course, it is also encouraging people to make a donation of at least £1 as well.
Supporters can also buy a new heart-shaped BHF ribbon.
The Wear Red for Heart campaign is being promoted through postcards and on the Web to schools and membership organisations.