Cats Protection is approaching 90,000 warm contacts in a direct marketing drive promoting the charity's annual raffle.
People who have previously supported the initiative will be sent a book of tickets to either sell on or buy themselves to raise money for the charity. The objective of the campaign, devised by TDA, is to involve supporters in fundraising, rather than contacting them with a straight donation request.
The raffle is drawn at the Supreme Cat Show at the NEC on 19 November. The first and second prizes are £2,000 and £500 respectively, and there are ten third prizes of £50.
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