Sportswear manufacturer PUMA and UNITED FOR AFRICA have announced a partnership which will generate donations and raise international awareness for 30 aid organisations working in Africa.
Donations will be made to UNITED FOR AFRICA from sales of the new, limited edition, PUMA charity collection. In a bid to ensure transparecy, customers will be able to see how much of the price of each item will be donated to UNITED FOR AFRICA at the point of purchase.
The UNITED FOR AFRICA campaign will also be promoted by a retail entertainment tram equipped with informative and interactive material, and an outlet for the UNITED FOR AFRICA Charity Collection. These trams will run on allocated routes in Berlin from the beginning of June to the middle of July this year.
The Campaign has attracted celebrity support in the sports and music fields and will be highlighted at this year's World Cup in Germany.