The People's Postcode Lottery is to launch in Scotland in November with the aim to raise £120,000 a week for charities based in Scotland by the end of 2008.
Like the National Lottery, the People's Postcode Lottery will be promoted through a TV programme, 'Postcode Challenge', although this will not be a live draw. It will offer weekly cash prizes of up to £30,000 together with a monthly prize of a new car, according to Third Force eNews. The first draw will take place on 4 January 2008.
The lottery is being run by European lottery specialists Novamedia, whose games have raised £2 billion for charity over the past 17 years.
Tickets in the People's Postcode Lottery will cost £2 each, with 40p (20%) from each going to charity. The National Lottery gives 28p per £1 ticket to charity and good causes.
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