National Trust appoints TDA to revitalise member legacy activity

The National Trust has selected direct-to-digital agency TDA to help it encourage members to remember the charity in their will. The agency won without a pitch because of its research into legacy fundraising.

Initial activity will involve a test campaign targeting a segment of the charity's membership base.

"TDA impressed us with its specialist insight and experience in legacy fundraising," said Alasdair Akass, Legacy Manager at The National Trust. "The team's fresh and original approach to proposition development and creativity made the appointment an easy decision".

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