Text donations service launched for China and Burma

Howard Lake | 26 May 2008 | News

• Tagged with:
• Digital
• Ireland

Dublin-based mobile marketing company Púca has launched a new text-based service to help the disaster relief efforts under way in China’s Sichuan province and in Myanmar (Burma). The text fundraising initiative, which is called TXT-AID, will run for two weeks. It is being supported by Ireland’s four mobile network operators: Vodafone, O2, Meteor and 3. Mobile users can make an instant donation by sending the keyword AID to the SMS short code 57500. The proceeds will be distributed in full amongst four aid organisations – Irish Red Cross, Oxfam Ireland, Trócaire and Concern Worldwide – which are providing help to the hundreds of thousands of people affected by the earthquake in China and the cyclone in Myanmar.

• Hospice sets €1 million target for Sunflower Days (27 May 2008)
  
• Marathon set to break fundraising record (4 June 2008)
  
• Arts to go in search of big money (9 June 2008)
  

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.