Remember A Charity has appointed creative agency Touch DDB as its new strategic marketing agency as part of its aim of making charitable giving in wills the norm. The pitch process began in May.
Touch DDB was selected because it could demonstrate experience of delivering social marketing campaigns designed to drive changes in consumer behaviour. The partnership has already begun.
Plans are already underway to launch a public campaign early in 2009. Insights from recent research undertaken by TNS and commissioned by Remember A Charity are being fed into this.
Remember A Charity will be introducing the new agency and outlines of a campaign approach, as well as sharing results from the research, at a special members' seminar to be held in Central London on 7th October.
Stephen George, Chair of Remember A Charity and Development Director for Legacies at NSPCC, said: "We were impressed with Touch DDB's strategic approach as well as their creative capability. Having completed the research and with a new agency on board we are confident we are poised to take another step forward to help make charitable giving in wills the norm for everyone."