Delegates at last week's International Fundraising Congress in Holland were given a late addition to their timetable with the insertion of a one-hour debate on the impact of the current global economic crisis and credit crunch on fundraising.
The overall message of the session was upbeat. The lessons learned from other fundraisers who had weathered recessions in the UK, USA, Argentina and other countries made it clear that now was not the time to cut back on fundraising. "Avoid recession suicide" was the call to action: invest now in fundraising.
The emphasis was on statistics rather than anecdote. Some charities were reporting that they were still growing very well and were very positive about next year. Sean Triner's recessionwatch blog is gathering these statistics, and he welcomes more contributions.
Bernard Ross and Amanda Seller shared the results of a couple of recent polls of fundraisers at international NGOs and from leading fundraisers in many countries.
UK Fundraising's Howard Lake videoed the session which is now available in short sections.
Find more UK Fundraising videos, including more from the International Fundraising Congress, at:
He wrote: "I do not care what economic forecasting models there are... NOT one would have accurately forecast the last three months when budgets were being prepared 18 months ago for 2008...
"In this marketplace at the moment DAILY fluctuation of rises/drops of 5% in the FTSE 100 is becoming quite accepted...
"The ONLY task at the moment is to tell Trustees that legacy income is all over the place and that not many charities are getting forecasts
right. And that legacy income in the SHORT term cannot be used as a "filler" to equalise the income/expenditure budget.
"And it is about time that someone (and I have tried the Institute of Fundraising and others) truly influenced the sector by saying to
Trustees and ACEVO and others: "do not use legacy income as a scapegoat or as a filler. Set minimum expectations and inform your board to make a prudent (ie flexible) decision."
Comments
Summary of Management Centre survey
Dan Brown at eJewishPhilanthropy.com has summarised the findings of the Management Centre's survey of 100 leading fundraisers:
http://ejewishphilanthropy.com/keep-a-long-term-view
There is another summary of the findings on the AFP website:
www.afpnet.org/ka/ka-3.cfm?content_item_id=24696&folder_id=2345
Howard Lake @howardlake www.fundraising.co.uk
Legacy forecasting
Richard Radcliffe has just shared a typically forthright and common sense argument on the legacymarketing forum.
He wrote: "I do not care what economic forecasting models there are... NOT one would have accurately forecast the last three months when budgets were being prepared 18 months ago for 2008...
"In this marketplace at the moment DAILY fluctuation of rises/drops of 5% in the FTSE 100 is becoming quite accepted...
"The ONLY task at the moment is to tell Trustees that legacy income is all over the place and that not many charities are getting forecasts
right. And that legacy income in the SHORT term cannot be used as a "filler" to equalise the income/expenditure budget.
"And it is about time that someone (and I have tried the Institute of Fundraising and others) truly influenced the sector by saying to
Trustees and ACEVO and others: "do not use legacy income as a scapegoat or as a filler. Set minimum expectations and inform your board to make a prudent (ie flexible) decision."
Howard Lake @howardlake www.fundraising.co.uk
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