A week after donor information site The Big Give raised £2 million in matched donations for several hundred charities, UK Fundraising's Howard Lake met up with its director, Jon Brooks.
In a 10 minute interview, we covered the following questions:
* what does The Big Give do, who set it up and why?
* one year on, what has the website achieved, and what have you learned?
* do major donors give online? How do they use the web?
* you've undertaken a number of campaigns offering matched giving or vouchers, most notably your £2 million campaign last week. Do you have any similar initiatives planned?
* as well as the success of the £2 million campaign, you received complaints from two charities. Have these issues been resolved yet?
* has The Big Give brought new donors to the sector, or would these donors have given anyway?
* what impact do you think the recession has had or will have on big gifts?
Comments
Post new comment