New insert tests for WaterAid

International development charity WaterAid is running a new regular giving insert campaign throughout January and February.

Known as The Story, the creative focuses on the difference a new safe water supply, health education and proper latrines makes to the lives of villagers in the developing world, seen through a young girl's eyes.

The insert, produced by Whitewater, is being tested against the WaterAid banker insert and will run in a number of newspapers and magazines including the Guardian, Big Issue and The Scotsman. It has a regular giving ask and also offers donors the chance to read real-life stories online at

www.wateraid.org/changelives