Children's Trust broadcasts live online at London Marathon from mobile phone

While some charities were reporting from this weekend's London Marathon using Twitter for the first time, The Children's Trust has gone further by becoming the first charity to broadcast live to the Internet from a mobile phone for fundraising purposes.

The Children's Trust was the official charity of Sunday's Flora London Marathon, and hundreds of runners were taking part to raise money.

Using a mobile phone, the charity interviewed some of its fundraising runners live. The interviews were broadcast to the Internet using ipadio, a newly launched tool that broadcasts live to the Internet from any phone, anywhere in the world, automatically recording it and allowing it to be managed over the Internet.

All of the calls can be heard at

www.ipadio.com/londonmarathon

and selected calls have been used on The Children's Trust site at

www.thechildrenstrust.org.uk/marathonlive

Fundraising director Liz Haigh-Reeve undertook the broadcasts herself. "Completing a marathon is an intensely emotional experience, so being able to capture that emotion and excitement, along with the moving reasons for running for our charity, was incredibly powerful," she said.

"In ipadio I may have just found a really quick and easy tool to add to my fundraising armoury. It’s a tool that any fundraiser, professional or enthusiast, can use without any special training, and being able to add a human voice to our stories makes this even more compelling."

Ipadio's live 'phonecasting' is automatically recorded for playback later. The resultant recording can then be geo-located on a Google map, tagged, placed on another site, or downloaded to keep and share.

Listeners can also choose to subscribe to a particular person or organisation's phonecasts, or known as 'phlogs' - "phone logs") and be notified of new recordings.

Ipadio has been developed by creative digital experts Nemisys and is available to the public at no charge.

www.ipadio.com