Lucre to build on Pushing the Envelope campaign

Global postage industry supplier Pitney Bowes has appointed PR and event management company Lucre to work on its annual Pushing the Envelope campaign in aid of the National Literacy Trust.

The campaign involves inviting celebrities to design an envelope, which are then auctioned online to raise funds for the charity.

Lucre has been tasked with building on the success of previous years as the campaign enters its sixth year. This year's theme is "The Words That Mean Most to You" which will be reflected in the art.

www.lucre.co.uk