John Duschinsky, founder of BeTheChange Consulting, and Clare Cotton of Cancer Research UK presented a masterclass on ‘Innovation in Action’ at the 29th IFC in Holland this week.
The session included a ‘Dragon’s Den style presentation in which delegate formed into six groups to devise a fundraising strategy that would raise $2m dollars based on the profile of one of two potential major donors.
Delegates (and invited Dragons) were asked to evaluate each strategy based on the CLASSR system, giving each category a score out of five:
* Capability
* Legality and brand
* Achievability
* Scale
* Sustainablity
* Route to market
In this case study, as scale and sustainability were key ingredients, delegates were asked to score these categories out of 10.
Clare Cotton also told delegates to give an ‘intuitive’ wild card score to each project based on how good it felt to them.
Presentations from five of the six groups are shown in the video clips below.
The presentation voted the best by delegates and the Dragons was group six, comprising Abdul Rahman Illyas, of Agri-Science Park (India) and Michelle Dennis of Whitewater (UK).
As well as the session’s two presenters, the Dragons were: Holly Hall, features editor of the Chronicle of Philanthropy (USA); Lucinda Frostick, associate director, TurnerPR (UK); Ian MacQuillin, head of communications, PFRA (UK).
Other groups
Group 1
Presenting members
Bob Kuona, Amref (Kenya)
Anke Pas – Metakids (Netherlands)
Annelies Hegnauer, HEKS (Switzerland)
Reuben Steains, Amnesty International (UK)
Non-presenting members
Agnieszka Sura, SOS Children’s Villages (Poland)
Stephanie Ramseier, One Marketing (Switzerland)
Group 2
Presenting members
Anna Laurinsilta, Finnish Red Cross (Finland)
Fernando Carrillo-Florez, Inter-American Development Bank (Spain)
Non-presenting members
Elena Gentile, Comitato Telethon Fondazione Onlus, (Italy)
David Vander Biest Direct, Social Communications (Belgium)
Group 3
Presenting members
George Milne, TW Cat (UK)
Anne Marie Kroon, DanChurchAid (Denmark)
Andrew Wood, Sue Ryder Care (UK)
Sven Duyx, KWF Kankersbestrijding (Netherlands)
Non-presenting member
Aki Temiseva, World Vision International (Finland)
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