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NSPCC benefits from spontaneous Facebook cartoon campaign

Published on 13 December 2010, by howardlake
in

A spontaneous campaign last week on Facebook has resulted in the NSPCC gaining 50,000 new Facebook supporters and around £100,000 in donations in just 48 hours. The number of visitors to the children's charity's website also increased by 500% as a result.

The NSPCC did not initiative the campaign and is not sure quite who started it. The campaign urged people to change their Facebook profiles to a favourite cartoon character as a sign they were in favour of ending violence against children. Very quickly, many also added messages of support for the NSPCC, some pledging to double amounts of money being raised.

The campaign spread worldwide in the run-up to 6 December, and resulted in:

· The NSPCC’s Facebook supporter numbers increasing from 65,000 to 115,000.

· Over 200,000 visits to the charity’s website.

· Total donations of £100,000.

· Thousands of people donating on JustGiving pages in support of the NSPCC.

· One supporter pledging to double £10,000 raised.

· Media and online enquiries and coverage from across the world.

Paul Amadi, NSPCC director of fundraising, said: "The speed, scale and impact of the campaign has been quite astonishing - an avalanche of support and donations from people across the world. Social networking campaigns can have amazing reach and while the NSPCC was not behind this particular activity, we have been able to attract many new supporters which will help us in our work to end cruelty to children in the UK."

www.nspcc.org.uk

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JustGiving on the Facebook cartoon campaign

howardlake's picture
Submitted by howardlake on 13 December, 2010 - 16:16.

JustGiving have shared their experience and views on the Facebook cartoon campaign at

http://blog.justgiving.com/community/is-cartoon-awareness-enough/

Tal argued that, despite the vanity elements of the campaign, it still had practical value and was more than simple 'armchair activism'. Highlighting the example of one programmer who decided to turn the campaign into a fundraising campaign, Tal said: "To me, it is all about the James Gregories: the people who spot a great opportunity to turn awareness into real activity, to harness the frivolous power of social media campaigns into tangible and impactful charitable action."

Howard Lake @howardlake www.fundraising.co.uk

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