Beth Gardner, formerly a marketing professional for The Body Shop and Ambitious about Autism, has joined Sightsavers as the Head of Individual Supporter Engagement, a newly created position at the international development charity.
In her new role she will lead the new Individual Supporter Engagement team to increase brand awareness for Sightsavers across the UK, as well as drive individual supporter engagement through new marketing campaigns.
As part of her aim to investigate new ways for communicating with supporters, Gardner and her team have launched a three-month awareness and engagement campaign focusing on Sightsavers' work to eradicate a potentially blinding eye infection called trachoma. This integrated campaign will incorporate both online and offline direct marketing, including a new direct response TV advertisement.
Gardner said that it was a "particularly exciting time at Sightsavers" now that the charity has entered into a three-year partnership with Comic Relief, giving the charity an opportunity to build on the UK’s increased awareness of sight issues in the developing world.