The Public Fundraising Regulatory Association (PFRA), the self-regulatory membership organisation for street and doorstep face-to-face fundraising (F2F), has appointed marketing and business development specialist Paul Stallard as its Chair of the board of directors. He takes up his position today.
Stallard will be the PFRA's first paid Chair, receving an annual stipend.
He brings a range of commercial marketing, business development, management and regulatory expertise and experience to the PFRA. He has held several senior marketing and business development posts in the financial services sector from the 1980s onwards. In 1983 he launched Liquid Gold from the Leeds Permanent Building Society, reputedly the first financial services brand in the UK.
He is a director of his own financial services consultancy Hurndall-Stallard Associates Limited and has an MBA.
He has worked in a voluntary capacity on fundraising and fundraising strategy with the Royal Life Saving Society, Elizabeth Foundation and Duke of York Foundation. He has also served as a Trustee of Careline UK.
Stallard believes that it is important that the PFRA appoint a chair from outside the fundraising sector. He said: "The financial services sector has faced considerable regulatory challenges since 1986 and I see parallels between the work I have done in this sector and the regulatory challenges facing the PFRA and how those ultimately will benefit beneficiaries. What attracted me to this position with the PFRA is that face-to-face fundraising is a most efficient and effective means of enabling charities to serve their beneficiaries – in other words their customers."
He pledged to "play an active part in negotiating with councils to ensure that charities have a fair opportunity to raise funds on behalf of their beneficiaries."
Equally he acknowledges that "charities and agencies conducting F2F must play their part too". He added: "To ensure that F2F ultimately continues to serve people who are in need, organisations conducting F2F must always provide the highest level of service to their donors, and this means acting responsibly by complying with the Institute of Fundraising’s code of practice and our own site agreements with councils."
Stallard takes over from PFRA’s vice chair Michael Naidu, assistant director of fundraising at Mencap. He has been acting chair since Timothy Hornsby resigned in 2008 after five years in the position.
Stallard commended Naidu for performing "an excellent job steering the PFRA through challenging times".